{"id":218,"date":"2025-07-15T17:17:21","date_gmt":"2025-07-15T16:17:21","guid":{"rendered":"https:\/\/sabrina-guimaraes.com\/?post_type=project&#038;p=218"},"modified":"2025-10-27T16:44:41","modified_gmt":"2025-10-27T15:44:41","slug":"lyon-creation-dune-epicerie-fine-haut-de-gamme","status":"publish","type":"project","link":"https:\/\/sabrina-guimaraes.com\/fr\/project\/lyon-creation-of-a-premium-delicatessen\/","title":{"rendered":"Lyon - Cr\u00e9ation d'une \u00e9picerie fine haut de gamme"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>1. Le projet et les clients<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients sont venus me voir avec l\u2019ambition de cr\u00e9er une \u00e9picerie fine et traiteur \u00e0 Moins (69), incluant un espace d\u00e9di\u00e9 \u00e0 la vente de fromages et de charcuterie. Le local \u00e9tait enti\u00e8rement vide \u2014 situ\u00e9 au rez-de-chauss\u00e9e d\u2019un immeuble neuf, sans aucune activit\u00e9 commerciale pr\u00e9alable.<br>Ils avaient besoin d\u2019une \u00e9tude compl\u00e8te du projet : imaginer l\u2019agencement, en v\u00e9rifier la faisabilit\u00e9, et pr\u00e9parer tous les \u00e9l\u00e9ments n\u00e9cessaires pour monter un business plan et pr\u00e9senter leur dossier \u00e0 la banque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Le challenge<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019objectif \u00e9tait de cr\u00e9er une exp\u00e9rience de vente compl\u00e8te, en partant de z\u00e9ro, tout en respectant les contraintes techniques et r\u00e9glementaires, et en refl\u00e9tant clairement l\u2019identit\u00e9 de marque et la gamme de produits premium.<br>Il fallait concevoir une \u00e9picerie urbaine haut de gamme, \u00e0 destination d\u2019une client\u00e8le \u00e9picurienne et citadine, dans un esprit \u00e9l\u00e9gant, contemporain et chaleureux, loin des codes rustiques d\u2019une simple \u00e9picerie de campagne.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"856\" height=\"687\" data-id=\"220\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9-PLAN-INITAL.png\" alt=\"\" class=\"wp-image-220\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9-PLAN-INITAL.png 856w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9-PLAN-INITAL-480x385.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 856px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" data-id=\"223\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_DESK-PLAN--1024x747.png\" alt=\"\" class=\"wp-image-223\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_DESK-PLAN--1024x747.png 1024w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_DESK-PLAN--980x715.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_DESK-PLAN--480x350.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"726\" data-id=\"224\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_LAYOUT-PROPOSITION--1024x726.png\" alt=\"\" class=\"wp-image-224\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_LAYOUT-PROPOSITION--980x695.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_LAYOUT-PROPOSITION--480x341.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" data-id=\"225\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECTO-9_custom-mobile-furniture--1024x379.png\" alt=\"\" class=\"wp-image-225\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECTO-9_custom-mobile-furniture--1024x379.png 1024w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECTO-9_custom-mobile-furniture--980x363.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECTO-9_custom-mobile-furniture--480x178.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. La solution<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nous avons travaill\u00e9 sur une strat\u00e9gie de zonage compl\u00e8te, en int\u00e9grant des espaces traiteur, charcuterie, chambre froide, bureau, sanitaires, zone de repos pour le personnel, et r\u00e9serve, dans une circulation fluide et logique.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/sabrina-guimaraes.com\/fr\/\" data-type=\"page\" data-id=\"24\">sur mesure<\/a> L'\u00eelot central a \u00e9t\u00e9 cr\u00e9\u00e9 pour allier esth\u00e9tique et fonctionnalit\u00e9.<\/li>\n\n\n\n<li>Nous avons con\u00e7u des meubles sur mesure mont\u00e9s sur roulettes, permettant de reconfigurer l\u2019espace facilement selon la saisonnalit\u00e9 des produits ou les besoins de pr\u00e9sentation. Ce choix apporte flexibilit\u00e9 et dynamisme \u00e0 la boutique.<\/li>\n\n\n\n<li>L\u2019organisation a \u00e9t\u00e9 pens\u00e9e pour optimiser l\u2019espace et respecter toutes les normes ERP (\u00e9tablissements recevant du public).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00f4t\u00e9 design :<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une palette de couleurs a \u00e9t\u00e9 choisie en lien avec les produits : terracotta pour \u00e9voquer les produits carn\u00e9s, vert pour le lien avec l\u2019agriculture et les produits frais;<\/li>\n\n\n\n<li>Des mat\u00e9riaux nobles comme le m\u00e9tal, le laiton et des plans de travail en marbre ont \u00e9t\u00e9 utilis\u00e9s pour renforcer le positionnement haut de gamme;<\/li>\n\n\n\n<li>Nous avons travaill\u00e9 des formes organiques et arrondies dans le mobilier et les volumes pour \u00e9voquer la gourmandise et instaurer une atmosph\u00e8re r\u00e9confortante, propice \u00e0 l\u2019achat plaisir;<\/li>\n\n\n\n<li>La lumi\u00e8re naturelle a \u00e9t\u00e9 pr\u00e9serv\u00e9e et valoris\u00e9e, tout en dissimulant intelligemment les zones techniques et les espaces de travail.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. La transformation<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat: une \u00e9picerie fine urbaine, \u00e9l\u00e9gante et fonctionnelle, situ\u00e9e en plein c\u0153ur de la ville.<br>Tous les \u00e9l\u00e9ments du cahier des charges ont \u00e9t\u00e9 respect\u00e9s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Espaces d\u00e9di\u00e9s au traiteur, \u00e0 la charcuterie et au fromage;<\/li>\n\n\n\n<li>Chambre froide, bureau, zone de repos, sanitaires, zone de stockage;<\/li>\n\n\n\n<li>Circulation client fluide et optimis\u00e9e;<\/li>\n\n\n\n<li>Mobilier modulable et mobile, adaptable selon les produits;<\/li>\n\n\n\n<li>Mise en valeur de la vitrine et conservation de la lumi\u00e8re naturelle;<\/li>\n\n\n\n<li>Ambiance chaleureuse et raffin\u00e9e, gr\u00e2ce \u00e0 l\u2019association de mat\u00e9riaux nobles, de couleurs savamment choisies et de formes douces et accueillantes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce local commercial initialement vide est devenu une \u00e9picerie gourmande pens\u00e9e dans les moindres d\u00e9tails, \u00e0 la fois fonctionnelle, conforme et \u00e9motionnelle, en parfaite harmonie avec les attentes de ses cr\u00e9ateurs.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"227\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-3-1024x576.png\" alt=\"\" class=\"wp-image-227\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-3-980x551.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-3-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"228\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-4-1024x576.png\" alt=\"\" class=\"wp-image-228\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-4-980x551.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-4-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"229\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-5-1024x576.png\" alt=\"\" class=\"wp-image-229\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-5-980x551.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-5-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"230\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-1-1-1024x576.png\" alt=\"\" class=\"wp-image-230\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-1-1-980x551.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-1-1-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"231\" src=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-2-1024x576.png\" alt=\"\" class=\"wp-image-231\" title=\"\" srcset=\"https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-2-980x551.png 980w, https:\/\/sabrina-guimaraes.com\/wp-content\/uploads\/2025\/07\/PROJECT-9_3D-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>1. The Project &amp; the Clients The clients approached me with the ambition of creating a fine food and deli shop, including a dedicated area for selling cheese and charcuterie. The space was completely empty \u2014 located on the ground floor of a newly constructed building, with no previous commercial activity.They needed a comprehensive project [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"project_category":[11],"project_tag":[],"class_list":["post-218","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-professional"],"_links":{"self":[{"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":6,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project\/218\/revisions"}],"predecessor-version":[{"id":691,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project\/218\/revisions\/691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project_category?post=218"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/sabrina-guimaraes.com\/fr\/wp-json\/wp\/v2\/project_tag?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}